Digital marketing is the advertising of a brand or its products across digital platforms such as social media, emails, Google, blogs, etc. Digital marketing includes several components, including search engine optimization, content marketing, affiliate marketing, pay-per-click advertising, social media marketing, and email marketing. Each of these components requires specific and unique strategies; nonetheless, a brand should leverage more than one of them in its overall digital marketing strategy.


SEO simply refers to the optimization of your website to rank on search engines like Google. SEO helps to improve the visibility of a brand and its products for particular keywords and search intent. There are two core elements of SEO, namely on-page SEO and off-page SEO.  Content is key to on-page SEO. It involves utilizing keywords and writing high-quality content, amongst other things. On the other hand, off-page SEO refers to the website optimization that occurs off of your own website ,such as getting backlinks.

Why SEO?



Long-term results

Relatively low costs


PPC is a marketing model where advertisers pay every time someone clicks on their ads. In PPC, businesses and brands buy visits to their page rather than generating visits organically. One prominent use of PPC is search engine advertising. Here, advertisers can place ads in sponsored links on search engines when potential customers search for keywords relevant to their businesses, products, or services. Every time a person clicks the link, the advertisers have to pay a certain fee to the search engine.

Why PPC?



Immediate results

Higher costs than SEO



Social media marketing simply refers to the use of social networking platforms like Twitter, Instagram, and Facebook to promote a brand, its products, and services. It is a component of digital marketing. Social Media Marketing allows for personalized interaction with customers and audiences, while also serving as a platform to establish a brand’s voice, tone, and culture. At Marketric, through our social media marketing services, every post and piece of content will provide engagement and help to promote your business.